August 29, 2013
It’s a constant challenge for business owners and executives to know where to focus marketing and communication efforts and how to allocate time and dollars into buckets that seem to get more and more fragmented. But, the one truth that can help direct your efforts from a communication standpoint is: content is still king.
Whether it’s a pitch to a media outlet, copy for your website, a tweet, blog post or an email campaign; keep your audience top of mind and their interests in focus. Self-serving messages are like glass – people see right through them. Tying your corporate messaging to something relevant, something timely, something that makes the media, the reader, the listener or the viewer take note, will pay you back in spades.
This blog was originally posted June 6, 2010.