Author: aimeemil

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Why Social Media?

June 10, 2010

Finding the right medium to engage with your customers, clients or prospects is more important than ever and the explosion of social media as a means to connect has reached critical mass. Even in the business-to-business sector, the importance of social media is growing quickly. According to a recent eMarketer article, “B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries.” Read more.

This week, I had a chance to review a great social media presentation from the marketing folks at CareerBuilder.com and did a bit of poking around on eMarketer.com looking for some other trends in social media to share. Here are a few highlights:

– 86% of companies plan to increase social media spending in 2010

– Studies show that small businesses that blog get 55% more website visitors

– Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009

– 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board

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A good Week

May 25, 2010

From blogs to company features and exclusive breaking news on the web, it’s been a stellar week or two for our clients. Using a PR professional and crafting a good pitch are important keys to success, but at the end of the day it’s about being relevant to the right audience and having something newsworthy to share. Take a peek at a few of the results…
Walters & Hogsett featured on The Knot.com

Engagement Rings: How Colorado Couples are Customizing Their Bling
Every couple is different, so why shouldn’t their engagement rings celebrate their unique personalities and lifestyles? Bored with the classic bling? Mark Vieregg, a partner with 30-year old Walters & Hogsett Fine Jewelers in Boulder, tells us how Colorado couples have been personalizing their rings. Read more
SLATERPAULL Architects New Office featured in the Denver Business Journal online

Slaterpaull Architects to convert old fire station into HQ

Slaterpaull Architects Inc. of Denver plans to redevelop the old Engine House No. 5 fire station in LoDo as its new corporate headquarters, the firm said Thursday. Read more
WorthGroup Architects featured in the Denver Business Journal print edition

Beating the Recession
WorthGroup gambles on gaming — and wins

The WorthGroup Architects & Interiors PC rolled the dice 20 years ago when the firm made the gaming industry its main niche, and the gamble paid off — even in the recent recession.Read more
Drahota’s Project Touted in the Vail Daily
A look at Vail’s new fire station

Builder Fort Collins-based Drahota will seek gold LEED certification for the new fire station the will be built in West Vail. Read more

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Launch…

May 24, 2010

It’s a challenge to communicate the happenings of your own business when you are out every day communicating for your clients. As I like to say, “It’s why the cobbler’s children have no shoes.” But today that story changes a bit as we bring you this blog. The mission is simple and humble: to keep you up to date on our efforts and, most importantly, to bring you some insights on the world of marketing & PR. We invite you to tune in, check back and take note – and all the while enjoy the musings about communicating and marketing more effectively.