Just read a great piece with some simple tips for effective public speaking. Great advice as you gear up for your marketing & PR activities in the New Year. I’ve highlighted the tips below for a quick read or feel free to view the entire article here.
1. Open with a fact
3. More graphics. Less text.
4. Keep it brief & leave time for questions
5. Close with a bang or suggest a call to action
What can Frank Underwood, a high-powered congressman and notorious character on Netflix ‘House of Cards’, teach high-integrity business leaders about message delivery?
There are a number of presentation delivery lessons we can learn from Frank Underwood. Consider these (no spoilers, I promise):
1. Glance and grab like a pro
Underwood “glances and grabs” a phrase from the teleprompter (or notes) while maintaining eye contact with his TV audience, giving the impression that he is talking directly to you.
2. Use notes as a guide
Similar to his use of the teleprompter, he glances down to grab the next point from his notes with the goal of speaking to his audience and not at the script. Underwood knows what he wants to say and uses his notes only to keep the facts straight and guide his delivery.
3. Expressions tell all
The debate featuring three Democratic hopefuls in episode 37 not only is one of the best scenes of the season but also offers a valuable learning experience for speakers. Filled with sharp, well-timed dialogue, one candidate clearly loses ground for one reason: facial expressions.
4. Work a crowd
Underwood works the crowd, panning his body to be sure that he speaks to everyone in his audience, and stepping closer when someone asks a question. Notice his impeccable posture and his purposeful use of gestures.
Regal posture and the way he sits in the front of the chair, leaning slightly forward. He takes his time, uses a conversational tone and maintains his smile.
View the full article here.