Make the Most of Business Anniversaries

Whether you’re marking the first year as a viable company or celebrating 10, 20, 30 or 40+ years in biz, its important to make the most of significant anniversaries.  Planning is critical so that these milestones don’t slip by and you’re prepared to promote them effectively.  Here are a few ideas on how to make a splash…

Mark it

Design a logo or mark to be used throughout the anniversary timeframe to commemorate and call attention to the big milestone.

Give Back

SLATERPAULL Architect’s used an brilliant event tie-in and service project with Denver Urban Gardens (DUG) to mark 40 years in business. They hosted a firm-wide day of service and partnership with DUG to build the first community garden at a Jeffco Public School under the program, which supports more than 100 community gardens in low-income urban neighborhoods and schools. The service activity provided the perfect platform to honor the firm’s anniversary and its passion for sustainability and environmental stewardship. Read more.

Promote it with Pride

Pizza Hut is ringing in 55 years in business with a spectacular summer promotion — offering a large, one-topping pizza for $5.55 through June 15th. The anniversary deal gives the pizza chain a chance to thank customers and increase sales.  Read more.

Showcase your history

Drahota and ESPN both celebrated a big anniversary with retrospectives. ESPN’s 30 in 30 series profiled amazing sports highlights over the past 30 years.  Drahota is in the midst of celebrating 40 years in business and is doing so by counting down 40 of the firm’s favorite projects over the past 40 years.  View ESPN’s 30 in 30.  View Drahota’s 40 in 40.