Email remains a key component of many businesses marketing campaigns — and is a primary way companies stay in touch with their clients. But, what’s the best time to reach people? According to email software provider GetResponse,
- 23.63% of all emails are opened within the first hour; that number drops off precipitously as the hours tick by
- Most click-thrus are between the hours of 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.
- Most opens are between the hours of 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.