The success of any business rests on its reputation. If that reputation is challenged or tarnished, there are immediate steps that should be taken to control the situation and protect your brand from any permanent damage.
A detailed crisis communications plan will help ensure a company’s ability to clearly and effectively communicate with critical audiences during a crisis or difficult circumstance. Pieces to this plan may include:
– List of potential emergencies
– Plan of action
– Do’s and Don’ts
– Key team members, including spokesperson, roles and contact info (including cell phone numbers)
– Key audiences
– List of sample questions
– Key messages
– Bio(s) of key executives / business owner
– Company fact sheet