Successful public relations results hinge on several factors – one of which is the ability to tell and sell a good story. There’s a difference between PR and self-promotion and the media certainly isn’t buying the latter. For a news story to be relevant, it must be something the media truly believes will interest their viewers, readers or listeners. When companies have a newsworthy or compelling story to tell, they are sure to see the value of ongoing PR efforts.
So, when crafting your next press release or marketing move, think: What’s our story and who’s telling it?