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Guest Blog by Mary Kaiser — Tips to identify and leverage your strengths

Put the right person in the right seat

Tips to identify and leverage strengths

By Mary Kaiser

I work with companies across the U.S., including many in Colorado – helping to grow and develop individuals and teams. What I find fascinating in my line of work is that most business owners and executives have a very limited understanding of their own strengths and/or the strengths of others within their organization. And they have even less of an understanding of what those skills mean and how to embrace them.

We are inundated by articles, reports and experts telling us that human talent is critical for business success. So why the lack of understanding and focus on our own talents and those of our co-workers, employees or partners? Read more.

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Peacock Parfumerie Launches!

Check out Peacock Parfumerie, an new artisian perfume jewelry house with a full line of products, including perfume pendant necklaces, perfume oils and scented candles inspired by art nouveau glamour and bohemian romance.  The company’s signature product is a perfume pendant necklace filled with perfume oil — a modern twist on a classic tradition of worn by women throughout the centuries. Products are available online at www.peacockparfumerie.com and at select retailers nationwide, such as Anthropologie.

We are thrilled to be providing marketing and PR services for Peacock Parfumerie.

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How Color Impacts Your Marketing

What does your company’s color palette say about your brand and is it sending the right message to customers?

According to the University of Loyola in Maryland, color increases brand recognition by a whopping 80 percent. Pick the right color for your business and you’ll maximize your revenue potential. A recent article shares a few secrets on the importance of color selection.

For example, in the West and particularly in the United States:

Blue is associated with strength, trustworthiness and loyalty. IBM, Lowe’s, American Express and Hewlett-Packard use blue logos and color schemes.

Orange is associated with fun, excitement, action, warmth and passion. Nickelodeon, Amazon, Fanta Soda and Firefox focus on orange.

Red stands for energy and power. It’s youthful and bold. Check out the red logos and color schemes of Coca-Cola, Virgin, Target and Netflix.

Green is the color of wealth, and many financial services firms, including Fidelity, H&R Block and TD Ameritrade, embrace it. It’s also the color of nature—think Animal Planet, Greenpeace and Whole Foods—and can represent natural strength. Think Starbucks, Tropicana and Monster Energy.

Yellow conveys happiness, optimism and friendliness while grabbing attention. Among the logos that use yellow are those of McDonald’s, Hertz, Nikon, Best Buy and IKEA.

Pink is stereotypically seen as romantic and feminine, representing love and warmth. Pink logos include PINK by Victoria’s Secret, Baskin Robbins and Barbie.

So, ask yourself again: Is your brand’s color selection sending the right message to customers?

Read more.

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Centennial Bank President Named to Denver Business Journal’s Power Book List

Jim Basey, President & CEO of Centennial Bank, was named as a finalist this week for the Denver Business Journal Power Book award.

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Content is king…

August 29, 2013

It’s a constant challenge for business owners and executives to know where to focus marketing and communication efforts and how to allocate time and dollars into buckets that seem to get more and more fragmented. But, the one truth that can help direct your efforts from a communication standpoint is: content is still king.

Whether it’s a pitch to a media outlet, copy for your website, a tweet, blog post or an email campaign; keep your audience top of mind and their interests in focus. Self-serving messages are like glass – people see right through them. Tying your corporate messaging to something relevant, something timely, something that makes the media, the reader, the listener or the viewer take note, will pay you back in spades.

This blog was originally posted June 6, 2010.

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Centennial Bank’s Jose Trujillo Weighs in on Mortgage Lending in Denver Business Journal Article

Jose Trujillo, vice president of mortgage lending for Centennial Bank, speaks with Heather Draper at the Denver Business Journal about the current mortgage market.  “There are a lot of positives to rates going up as well,” Trujillo says. “It means the economy is improving, and it spurs new homes and construction. We are definitely seeing a lot more construction lending happening now.” Read more.

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Crisis Communications. Are you prepared to respond?

The success of any business rests on its reputation. If that reputation is challenged or tarnished, there are immediate steps that should be taken to control the situation and protect your brand from any permanent damage.

A detailed crisis communications plan will help ensure a company’s ability to clearly and effectively communicate with critical audiences during a crisis or difficult circumstance. Pieces to this plan may include:

- List of potential emergencies

- Plan of action

- Do’s and Don’ts

- Key team members, including spokesperson, roles and contact info (including cell phone numbers)

- Key audiences

- List of sample questions

- Key messages

- Bio(s) of key executives / business owner

- Company fact sheet

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Boulder County Business Report Covers Centennial Bank’s Growth

Centennial Bank’s Boulder branch president, Charles Holmes, shares his take on commercial lending in the region, the local real estate market and the Bank’s continued growth.

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