5 public speaking lessons from ‘House of Cards’

What can Frank Underwood, a high-powered congressman and notorious character on Netflix ‘House of Cards’, teach high-integrity business leaders about message delivery?

There are a number of presentation delivery lessons we can learn from Frank Underwood. Consider these (no spoilers, I promise):

1. Glance and grab like a pro

Underwood “glances and grabs” a phrase from the teleprompter (or notes) while maintaining eye contact with his TV audience, giving the impression that he is talking directly to you.

2. Use notes as a guide

Similar to his use of the teleprompter, he glances down to grab the next point from his notes with the goal of speaking to his audience and not at the script. Underwood knows what he wants to say and uses his notes only to keep the facts straight and guide his delivery.

3. Expressions tell all

The debate featuring three Democratic hopefuls in episode 37 not only is one of the best scenes of the season but also offers a valuable learning experience for speakers. Filled with sharp, well-timed dialogue, one candidate clearly loses ground for one reason: facial expressions.

4. Work a crowd

Underwood works the crowd, panning his body to be sure that he speaks to everyone in his audience, and stepping closer when someone asks a question. Notice his impeccable posture and his purposeful use of gestures.

5. Presence

Regal posture and the way he sits in the front of the chair, leaning slightly forward. He takes his time, uses a conversational tone and maintains his smile.

View the full article here.

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Rosy Rings Featured in Country Living Magazine

Rosy Rings  Cherry Blossom Room Spray in the March issue of Country Living.


And, the Wax Sachets Top the Country Living Holiday Gift Guide for 12 Heartfelt Gifts under $30.  Read more.


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Successful PR Campaign for Merger of Top Investment Advisory Firms in Denver

Wood Investment Counsel, LLC and Obermeyer Asset Management Company merged on October 6. Aimee Miller Marketing & Communications garnered the following media results on the client’s behalf:

Denver Post

Denver Business Journal

Investment News

Financial Advisor Magazine

Aspen Times

Aspen Business Journal

Aspen Daily News

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Simplified Bedding Launches Kickstarter Campaign w/ Patented Retail Product

Boulder, CO-based Simplified Bedding officially launched its brand and patented product with a Kickstarter campaign today. The Kickstarter campaign will help the company fund larger manufacturing quantities and distribution to retailers. Backers will receive product samples and/or recognition for their support. The company brings a convenient bedding solution to the retail marketplace for children, teens and adults. Read more.

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Rosy Rings & Peacock Parfumerie Launch Fall Promo

Denver-based brands and sister companies, Rosy Rings & Peacock Parfumerie, launched their Falling into Fall promotion this week.

The promotion combines an email marketing and social media campaign to capture new customers and engage existing ones. See a snapshot of the the promotion.

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Merger News for Denver Firm Generates Great Results

The news of the merger between Denver-based SLATERPAULL Architects and Hord Coplan Macht of Baltimore, MD, produced stellar results with the local and national media, including articles and posts by The Denver Business Journal, Colorado Real Estate Journal, Baltimore Sun, AIA Colorado, Building Design + Construction Magazine, Healthcare Design Magazine and other outlets.

A coordinated PR campaign between the two firms along with strong, local media relationships aided in the successful news release.

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Tips to Make Those Press Releases Stand Out

Here are a few questions to ask yourself or your communication team before issuing your next press release.

1. Is it newsworthy?

2. Does the headline tell a story?

3. Have we shared it across our social media channels?

4. Are there any opportunities to pitch the news as part of a larger news story or trend?

5. Did we track our results or hits and promote those?

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Women’s Mentoring Event April 24

The Start with Strengths and Level Up Mentoring Workshop is a one-day event for women designed to inspire.

Thursday, April 24th, 2014
9:00 am – 5:00 pm
The Gatehouse
Lafayette, Colorado

Whether you are looking to jump-start or change your career, re-enter the work force or identify what can turn an ordinary job into a passion, you won’t want to miss this event. Highlights include:

  • Hear inspiring stories from female guest panelists who have realized their talents and passions and made the most of their career choices.
  • Learn your top 5 strengths and see how they could be key to reaching your personal and professional goals.
  • Share ideas with other women about what success means and how to attain it regardless of your age, career or current job situation.
  • Develop an action plan and work with accountability partners to move your ideas forward to enhance your personal and professional path.

Speakers include: Loree Toedman, Regional Vice President at Travelers Insurance; Sharon Matusik is an Associate Professor of Strategy and Entrepreneurship and the Academic Director of the Deming Center for Entrepreneurship at the Leeds School of Business, University of Colorado and Mary Kaiser, business coach, consultant and Owner of Start with Strengths.

Click here for more info or to register.

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