Great live segment on FOX-31 with clients this week on new lie detection technology. Accountability Polygraph Services is the first provider in Colorado to offer the EyeDetect technology and showed FOX-31 viewers just show it works.
Today, 81% of marketers rate earned media (publicity) as more effective than paid media.
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
While there is still a case for advertising, as a means of brand awareness, earned media and PR efforts are more critical than ever in gaining trust and establishing credibility.
See the local and national trade media coverage on the opening of Stargate, Colorado’s largest single-funded charter school project and part of a 70-acre mixed use development in the Metro Area. Read the articles by Denver Business Journal, Denver Post, Thornton Sentinel + Building Design + Construction Magazine. Hord Coplan Macht, architect, featured.
Check out Duke’s Smoke Meats online at Cooking Light. Taste-test winner of the meat snack round-up!
Centennial Bank and Trust signage officially changed its signage at all 17 branches, signaling the transition to the bank’s new look and name throughout Colorado. See the media coverage by Denver Business Journal, Boulder Daily Camera, BizWest and Thornton Sentinel.
Duke’s Smoked Meats eyes ‘aggressive growth’ after landing Target listing
By Douglas Yu, 02-May-2016
Meat snack manufacturer Duke’s Smoked Meats has revealed its expectations for “aggressive growth” after securing listings for its Smoked Shorty Sausages in select Target stores across the US.
Colorado bank CFO steps into different role with new owner
Feb 23, 2016, 12:22pm MST Updated Feb 23, 2016, 2:36pm MST
Monica Mendoza Reporter Denver Business Journal
Iowa-based Heartland Financial USA Inc. has asked the CFO of the Denver-based bank it just bought to take over as executive vice president of finance and corporate strategy.
Dan Patten will be responsible for developing external growth initiatives for Heartland including corporate acquisitions and mergers. He also will identify new markets for growth and diversification. He starts his new role Feb. 29 and will continue to work in Denver.
Earlier this month, Heartland (Nasdaq: HTLF) announced the completion of its $83.5 million acquisition of Denver-based CIC Bancshares Inc., parent company of Centennial Bank. Heartland now has assets of about $8 billion and 108 banking locations in 12 states.
Under the agreement with CIC Bancshares, Centennial Bank was merged with Summit Bank & Trust in Broomfield to form a $900 million asset commercial bank named Centennial Bank and Trust, with 17 banking locations in metro Denver and mountain communities.
Centennial Bank has been ranked among the fastest growing in the country, going from $25 million in assets to $750 million in five years. It went into a buying mode and in 2011 bought Millennium Bancorp — six banks in the resort towns that had about $250 million in assets. It bought five more banks in 2014.
While at CIC Bancshares and Centennial Bank, Patten was executive vice president and CFO. In the last four years he played a lead roll in those bank mergers and acquisitions and participated in raising more than $50 million in capital over the same time period, which included common stock, preferred stock, senior debt and subordinated debt. View the full article in the Denver Business Journal.