See the select local and trade media coverage of Thanasi Foods on planned acquisition by Conagra. Boulder-based Thanasi is the parent company of Duke’s and BIGS brands.
See local press coverage of Centennial Bank and Trust and Citywide Banks Planned Merger
See the video interview with the Denver Business Journal on new lie detection technology available in Colorado and across the Denver Metro Area. DBJ’s Greg Avery interviews JP Page at Accountability Polygraph Services on the new EyeDetect technology.
Great live segment on FOX-31 with clients this week on new lie detection technology. Accountability Polygraph Services is the first provider in Colorado to offer the EyeDetect technology and showed FOX-31 viewers just show it works.
Today, 81% of marketers rate earned media (publicity) as more effective than paid media.
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.
While there is still a case for advertising, as a means of brand awareness, earned media and PR efforts are more critical than ever in gaining trust and establishing credibility.
See the local and national trade media coverage on the opening of Stargate, Colorado’s largest single-funded charter school project and part of a 70-acre mixed use development in the Metro Area. Read the articles by Denver Business Journal, Denver Post, Thornton Sentinel + Building Design + Construction Magazine. Hord Coplan Macht, architect, featured.
Check out Duke’s Smoke Meats online at Cooking Light. Taste-test winner of the meat snack round-up!
Centennial Bank and Trust signage officially changed its signage at all 17 branches, signaling the transition to the bank’s new look and name throughout Colorado. See the media coverage by Denver Business Journal, Boulder Daily Camera, BizWest and Thornton Sentinel.