Company Week Column on How Manufacturers Are Financing Growth in Colorado

A recent column for Company Week  written by Rob Haynes, Director of Business Development for Dynamic Funding, Inc. on financing options for manufacturers in Colorado.

“Here in Colorado, the flourishing economy has positioned the industry for impressive growth. According to the Manufacturers Alliance for Productivity and Innovation (MAPI), “Expectations for 2017 include modest growth overall, with some sectors (such as construction supplies, high tech, and healthcare manufacturing) and some regions (including Colorado) faring better than others.” Sectors such as bioscience, technology, beverage and natural foods are leading the way in innovation across the West and helping to grow the 18 million American jobs that manufacturers support.

As the industry and specific sectors continue to emerge, we are seeing an increased need for financing in three specific areas: advanced technologies, automation, and space.” Read more.

Denver Business Journal Article on Dynamic Alternative Finance

See the full Denver Business Journal article on Dynamic Alternative Finance and the marijuana matchmaker, Scott Jordan.

Excerpt: “Scott Jordan, director of business development for Douglas County-based Dynamic Alternative Finance, has for the past two years connected marijuana business owners in need of capital to private investors who like the cannabis industry.

He has arranged about $27 million in loans and equipment leases for cannabis-business owners in Colorado, Oregon, Washington and California. And he projects 25 percent growth in the company in 2017.”

A Case for PR

Today, 81% of marketers rate earned media (publicity) as more effective than paid media.

Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.

While there is still a case for advertising, as a means of brand awareness, earned media and PR efforts are more critical than ever in gaining trust and establishing credibility.