Client PR…

November 15, 2010

Client PR: Melanie Potock’s expertise & new CD featured in article.

Helping your child to love food – Denver Early Childhood Parenting |…

Holidays are approaching and we are already dreaming about all sorts of good traditional meals to cook and enjoy with our family… Do a little dancing – Longmont Speech Pathologist, and Pediatric Feeding Specialist,Melanie Potock, recently completed a CD calledDancing in the Kitchen,  that will make you and your child dance and enjoy good food!  Read more

Client PR…

October 5, 2010

Walters & Hogsett Featured in Boulder County Business Report
Oct 1-14
Fine Jewelers
BOULDER — For jewelry skating the cutting edge of fashion or as classic as grandmother’s pearls, all offered with an ageless business style built on trust and relationships, Boulder’s Walters & Hogsett Fine Jewelers is poised to deliver.

Client PR…

September 27, 2010

SLATERPAULL Architects Featured on FOX 31/ Channel 2

Empty Home Depot store transforms into charter school – KDVR

HIGHLANDS RANCH, Colo. – From retail to school bells. It’s a building that was once known as a source for home improvement products. It is now a source for learning. View video & Read more

PR Tool Kit…

September 10, 2010

Becoming a valued media expert and obtaining the ‘all- too-important’ third-party credibility endorsement from the media can be invaluable to driving awareness and building equity in your brand.   Public relations (PR) can also have a brilliant effect on the bottom line from a sales or financial performance perspective.  Keep in mind, the more your clients and customers see you, the more likely they are to buy, invest in or retain you.  So what’s in your PR toolkit?  Here are a few ideas…

Media Relations – Never underestimate the power of building relationships and targeted (not self-serving) communication efforts. Whether you use an agency, your favorite PR pro or a do-it-yourself model, identifying and keeping up with media contacts in your industry is a must.

Press Releases – Never out of style, but always newsworthy and timely, press releases provide an opportunity to disseminate important information about your company, product or service to select media outlets or via newswire distribution.

Pitches – Distributing a ‘one-size-fits-all’ press release is not enough these days (was it ever?) With more and more companies and individuals vying for media attention, your press release must be accompanied by a sharply targeted and well-written pitch, which tells each media contact why it’s relevant to their beat, and most importantly, their audience.

Social Media – A growing piece of the PR toolkit that allows you to directly and authentically engage with and influence import audiences.  From videos and blogging to interactive sites like Facebook, LinkedIn, YouTube and Twitter, decide what’s right (or not) for you and your business, devise a plan and stick with it.

Events – Hosting events for customers, the public or the media can be an important way to establish or maintain relationships – providing an opportunity to entertain, educate or interact with a select group.

Exert Writing / Speaking – Showcase your expertise by researching and developing topics for articles or speaking engagements at conferences or local events.  Establishing yourself as an industry expert can go along way toward building credibility with your target market.

Client PR…

August 27, 2010

Adele Willson of SLATERPAULL Architects Wins The Denver Business Journal’s Outstanding Women in Business Award — Professional.

Willson top of the class at Slaterpaull Architects denver.bizjournals.comWhen it comes to designing school buildings that can seem smarter than their students, Adele Willson leads the pack among Colorado architects. Willson, a Slaterpaull Architects partner and head of its K-12 practice, designed one of the most…Read more

Client PR…

August 26, 2010

Poo Free Parks Featured on Channel 2 / FOX 31 & KOA Radio

DENVER – It’s a car you can’t help but notice, the compact car with the license plate that reads: “poo-free.” Bill Airy is the man behind the wheel and the man with the “poo-free-park” plan. Read more