Successful public relations results hinge on several factors – one of which is the ability to tell and sell a good story. There’s a difference between PR and self-promotion and the media certainly isn’t buying the latter. For a news story to be relevant, it must be something the media truly believes will interest their viewers, readers or listeners. When companies have a newsworthy or compelling story to tell, they are sure to see the value of ongoing PR efforts.
So, when crafting your next press release or marketing move, think: What’s our story and who’s telling it?
April 5, 2011
Click here to watch the 9News interview with Jim Basey, Chairman & CEO of Centennial Bank.
March 7, 2011
Click here to watch the CBS4 video about SLATERPAULL Architects’ ultra green office transformed from a historic LoDo fire station (Engine House No. 5).
January 21, 2011
With 12 years experience as a feeding disorder therapist, Melanie Potock decided to increase her reach and create products to help parents turn meals into fun gatherings rather than stressful experiences.
Through My Munch Bug, Potock offers “Dancing in the Kitchen,” a CD of fun, original music with titles that range from a calypso beat: “Picnic Under the Jewelberry Tree” to “The Operetta: I Love Peas!”
“Happy Mealtimes with Happy Kids: How to Teach Your Child About the Joy of Food!,” a 117-page guidebook, offers tips for parents and caregivers to get children to stretch their taste buds. Read more.
January 21, 2011
CIC Bancshares, Centennial Bank to Move Downtown. Read more.
January 5, 2011
Historic fire house in LoDo going from red to ‘green’
At the corner of 19th and Market sits Denver Fire Station No. 5. The number designation is still etched into the front of the building, but there is a new tenant inside. SLATERPAULL Architects, a Denver-based architecture firm, has transformed the old fire station into its corporate headquarters. Read more & see video.
December 24, 2010
Poo Free Parks sees green in all that mess. Read more.
To all of our clients,
Thank you for your business. Wishing you holidays filled with happiness and continued partnership & prosperity in the New Year!