April 17, 2012
Steve Ziegler, co-founder of TriWorth, on 9News with Gregg Moss discussing the Denver job market and trend toward Recruitment Process Outsourcing (RPO).
April 5, 2012
A hiring trend that’s here to stay
Recruitment Process Outsourcing should be on your to-do list
Recruitment Process Outsourcing (RPO) is a big trend today in the world of corporate hiring. As Colorado companies continue to add employees as the economy stabilizes, many are moving toward the RPO model to recruit and retain top talent. Read more.
April 4, 2012
How Centennial Bank is helping local businesses grow by small business lending and providing access to capital. Read more.
January 26, 2012
Great article on public relations and the value PR professionals bring to small business owners.
ProfNet Connect Grace Lavigne Blog: Why Small Business Needs PR. “If there’s one thing that every small business can benefit from at one point or another, it would be teaming up with a public relations person or firm, says Cher Murphy.” Read more.
January 19, 2012
1. Use your social networking power.
Increase the time you allocate to networking by just a few minutes each week and try new avenues to communicate your news and insights. While you can post or tweet all you want, be confident that you have a following, and most importantly, timely and relevant info to share. Try including a call to action with your next posting.
2. Build better relationships with your existing clients.
As a general rule, it’s less costly (and frankly more gratifying) to keep your existing customers than it is to find new ones. Nurturing existing client relationships can be easier than you think. Remember to consistently find ways to bring value to the relationship. Solve a problem or deliver a specialized service. And above all, communicate your interest in a long-term partnership.
3. Embrace media relations.
Utilize the media to share your expertise, tell your story or serve your industry. A good PR plan and solid media relationships will go a long way toward generating exposure for your brand and positioning you or your company as an industry leader.