Influencer marketing has exploded as a high reach communication tool that helps companies and brands connect with their audiences via content from influential individuals.
A report from e-commerce company found that user-generated content delivers nearly four times more engagement than brand-produced advertising material.
So, how do you engage an influencer and why? Here are a few simple steps to begin the process:
Research influencer who are a “good fit” with your company or product based on their lifestyle, background, profession or personal interests
Use online tools, such as the once-populate Klout Score, to validate potential influencers’ followings or rankings, but use your own research as the basis for developing your influencer list
Follow any potential influencers on social media to get a feel for their content, followers and cadence
Connect with the influencers via DM or email to engage in an initial discussion about a partnership that is mutually beneficially
Engage a variety of influencers with diverse backgrounds, followers and stats
Discuss and establish a content plan and metrics
Re-post, re-purpose and leverage content from your influencers and engage in a two-way relationship in which you are sharing content about them with your audience that is unique and engaging
Influencer marketing works because influencers are relatable, authentic and provide a sense of credibility for their partners. Keeping these values at the forefront of any influencer program and making it a win-win situation for both the influencer and the company will help get you started in the right direction.
Poo Free Parks, a Denver-based company providing pet waste services and supplies to local communities, announces that it has changed ownership groups. The program was founded by Denver entrepreneur Bill Airy in 2009 and was acquired this week by Henry Huidekoper of Blue Sky Co, LLC. Poo Free Parks has grown from a pilot program serving one park system in the Denver Metro Area to serving over 25 municipalities in Colorado and California.
Founder Bill Airy was inspired to create Poo Free Parks from a personal experience. Walking his two Jack Russell terriers, Airy saw another pet owner walk away from his dog’s mess and found the nearby pet waste station without bags and full of pet waste and trash. He contacted the Denver Parks and Recreation department to offer a solution and a year later the pilot program was initiated. The program was estimated to save the City $100,000 per year.
Poo Free Parks currently serves more than 300 parks and has partnerships with 25 park systems and communities across five markets, including the City of Lakewood and the City of Westminster. The company provides pet waste services and/or supplies to the municipalities or communities and makes pick-up bags and dispensers available to residents using area parks, open spaces and trails. Poo Free Parks has collected more than five million pounds of pet waste in parks since it was established.
Citywide Banks hosted its 2018 Economic Forecast forum in Denver for more than 400 senior executives from companies across the Front Range. The 19th annual event featured presentations by Nancy Tengler of Heartland Financial USA, Inc. and Rick Pederson of Bow River Capital Partners. The event included commentary on global, national and local economic trends and opportunities that lie ahead for Colorado businesses. Read the recap.
Two food industry veterans announce the launch of Farm&Oven Snacks, Inc., a Boulder, Colorado-based snack brand. The company was founded by Kay Allison and Mike Senackerib whose innovations for big food companies have generated billions of dollars in revenue.
Farm&Oven Bakery Bites deliver 40 percent of the recommended daily vegetable intake, up to 35 grams of fiber per serving and contain one billion probiotics per serving. The Bakery Bites include three bite-sized pieces per serving and are available in four flavors, including Beet Dark Chocolate, Carrot Cinnamon, Pumpkin Maple Pecan and Zucchini Lemon Poppy Seed.
The product is aimed at several important consumer/food trends — increase in snacking, vegetable consumption and gut health, while being inspired by Allison’s personal story of raising an autistic daughter and picky eater. farmandoven.com
Vaprwear, a Colorado-based apparel and gear company delivering wearable vapor-integrated products, recently announced its new line of clothing, gear and accessories featuring its patented Drawstring™ technology. The company also announced it has added Tom Gruger as Chief Executive Officer. Gruger is a veteran sportswear executive and will lead product innovation and overall growth of the brand. See a sampling of Vaprwear in the news: